Meet Lila Schneider who is a marketing and public relations professionalCreative Folk, Entrepreneurs | March 19, 2018
It all started with a goal to chat to entrepreneurs over 60. Then out of curiosity we decided to chat to entrepreneurs under 30. We believe these two very vast generations can learn and grow from each other.
This week we head to New Jersey in the United States. We chat to Lila Schneider who is founder of Let’s B Media which is a full service marketing agency with a strong focus on social media.
Can you tell us a little about your business and what you do?
Let’s B Media is a full-service marketing agency founded on transparency; it’s truly our “white glove” service and approach that sets us apart from the competition. Our focus here at Let’s B Media is primarily within the field of digital marketing, think content marketing, social media marketing, content creation, and website marketing.
What motivated you to start your own business?
I noticed a big shift happening in the workforce as the millennial generation grew and older generations appeared to be set in their ways/ not open to at least trying out modern-day methods. (Ranging from software all the way to how things would be handled internally) I thought to myself “How does a business owner expect to grow and keep up with the ever-changing landscape in the marketing industry if they will not try new ideas or methods!?”
I would catch myself daydreaming during other jobs about how I would do things differently if I were the business owner. I’m extremely passionate about marketing and the creativity it allows. There is no better feeling to me than when a client is truly satisfied with my work – that feeling alone is my drive.
What were some of the struggles you faced when you first started?
Figuring out how to apply what I would read online for Let’s B Media and making it work in our favor. Knowledge and information is so easily accessible to us however not everyone is able to apply it, that is what sets apart the doers from the dreamers. I would also have to say that not seeing results “fast enough” is and always a constant struggle. Being a millennial, I definitely would agree with the stereotype that I’m used to instant gratification so being retrospective and self-aware has been useful for “rewiring” my brain in that instance.
What are some of the most important lessons you have learnt in life?
Patience and consistency is key – Rome was not built overnight. I find myself still running these two words over and over in my head while driving home from the office some nights. As I stated in my previous answer, I do believe that is one way I am actually like a millennial (I pride myself on not falling into the stereotype of my generation); we are so used to instant gratification that if we do not see results ASAP, we are quick to turnaround and try a different route. I’ve learned that looking for quick fixes whether in business or just my personal life is a toxic mindset. Healthy habits and consistently carrying them out throughout my daily life is what I found to be the most important and the most helpful.
What do you like most about having your own business?
Doing things my way and never having to be dishonest to a client; I’ve been in scenarios with previous positions where they have compromised my morals and ethics.
What advice would you give to your younger self?
I would tell myself to take life one day at a time instead of trying to plan for the future. People plan and life happens, just go with the flow! This also applies to business as you may start a business with X idea and see it is growing in Y direction – stay proactive while remaining reactive to changes.
Who is an older person that you admire and why?
My Grandpa Benjamin. I admire him because without him I would not be here, he is a Holocaust Survivor and survived an extermination camp in Poland. I cannot even put into words how blessed I am to not only be here writing this today, but for the beautiful life I am able to live because of the terrible hardships he endured. My grandpa instilled within me at an early age that you are to work hard now (when you’re younger) so you have an easier life when you’re older.
If you could jump into a time machine what era would you visit and why?
Easy question, The 1970s. Perhaps my answer is a bit biased because of That 70s Show, but who doesn’t love the fact that Mila Kunis and Ashton Kutcher are married in real life! But on a real note I love the bold fashion in the 70s as well as the music so I would definitely make the time machine stop in that era.
Anything else you would like to add?
Never expect a thank you or praise on your work to keep yourself going. Be your own self-starter and your own cheerleader; not only will you be happier, but you will also become a better worker.